Our Story

Dr. Lisa Williams, CEO

World of EPI

The EPI Story

I am a mom and former professor, so I have always wanted to inspire the best in young people. In 2010, the World of Entertainment, Publishing and Inspiration (World of EPI) was formed with the mission of expressing joy by providing children access to dolls that encourage dreams, promote intelligence, challenge perceptions, and open their hearts to all types of beauty. The doll you are holding is the result of generations of parents, grandparents, and friends wanting to provide positive play for children. Motivated by their dreams and from my heart, Positively Perfect dolls were born.

Every doll represents positive statements, such as “I am proud,” “I am smart,” or “I am beautiful.” They are lovingly designed to show the beauty in our diversity, from curly to straight hair and buttercream to chocolate skin.

When you take a doll home to the amazing child in your life, present it to them with a loving kiss. In turn, I hope each doll gets tons of hugs and kisses, too.

Whenever a Positively Perfect doll is purchased, a donation is made to a national charity that supports and uplifts all children.

Dr Lisa





Our Creator

Dr. Lisa Williams is internationally recognized as an academic trailblazer, founder of a multi-million dollar company, and an award winning speaker and author. Through hard work and perseverance Dr. Lisa attained unprecedented success by becoming the first female professor to receive a multi-million dollar endowed chair, the first African American female professor to earn tenure at Penn State University, and the first African American to receive a doctorate in Logistics from the Ohio State University.

At the height of her career, Dr. Lisa did the unthinkable when she left the academic life to blaze a new trail as an entrepreneur.  She founded the World of Entertainment, Publishing and Inspiration (World of EPI), LLC. EPI is the classic Cinderella story. Dr. Lisa grew the company from negative revenues into a multi-million dollar powerhouse.  EPI is now a leading multi-cultural toy manufacturing and design firm with a global supply chain that crisscrosses the world from the US to China and other worldwide destinations.

Often, Dr. Lisa is often asked to visit Capitol Hill and share her insights with members of Congress. EPI’s largest customer, Walmart awarded Dr. Lisa the 2013 Supplier of the Year Award for her visionary leadership. Working in partnership with Walmart, EPI touches the lives of an entire generation of children through its Positively Perfect Doll Line. Recently, Dr. Lisa was named an EY Entrepreneurial Winning Women Class (EWW) of 2013.  EWW is a highly prestigious, nationally competitive award where Ernst & Young, the global leader in accounting and financial services hand picks some of the most promising women entrepreneurs.

While featured in many magazines for her expertise in business, she is also known for her ability to motivate executives, future leaders and audiences of all sizes. In addition to winning numerous teaching awards from major universities such as, Penn State, Ohio State and the University of Arkansas, she has been awarded the Outstanding Female Faculty Member of the Year from Penn State University, designated as an Amazing Woman by University of Nevada Las Vegas (UNLV) and given the Trailblazer Award by the American Marketing Association PhD. Project.

Dr. Lisa was given the highest honor bestowed upon a faculty member – an endowed chair.  Upon receiving the award she said, “This is like receiving the Academy Award for Faculty.”  Actually, Dr. Lisa has been given this honor – not once but twice – in three years. Major corporations and President Clinton’s Commission on Critical Infrastructure Protection have sought her advice.  Her peers and students alike recognize her as a leader in the field of business and supply chain management.

Dr. Lisa has been ranked by the most prestigious journal in the field for the number of articles published.  Her research has been published in the Journal of Marketing Channels, Journal of Business Logistics, the Transportation Journal, The International Journal of Physical Distribution and Logistics Management and the International Journal of Logistics Management.  Her column Profiles in Leadership has been published in the Supply Chain Management Review Magazine.

Positively Perfect multicultural dollsMeaning of Butterfly Logo

The Positively Perfect logo is a butterfly which represents transformation. Just as the caterpillar changes into the beautiful butterfly, we know children are transforming into positive, smart and beautiful young people.